SEARCH ENGINE OPTIMIZATION AND KEYWORDS

The online arena is growing at a rapid pace every single day and has come to become a platform where you can get it all from tattoo designs to passport generation forms. And all those familiar with the internet, know this all to well. Making business online is the talk of the day and many entrepreneurs are just encashing this increasing demand for products and services online. Today's people buy and sell a lot over the world wide web, but to get enough dough from your site and to make it a success, you got to attract people to your shop, that is, your website.

Now, if you thought that's anyways easy, you got to rethink. Much contrary to what you thought, this is not at all easy to achieve and it does take up a whole lot of thinking and planning. With so many websites competing today to attract web-users to their domain, it becomes all the more challenging to make them come to your website first and avail your services or products. In a medium as fast and advanced as the internet, you have to really work hard to stand out in the crowd and take the cake.

It is practically impossible to be unaware of the word "search engine" for someone who uses the internet. Every internet user has gone to a search engine at some point of time or the other. Whenever you are looking for something, say for instance, customized golf bags. What you do is simple, you just go to any of those leading search engines and type your required item on the search box. And there you are with a huge list of websites that offer you all you want to know about customized golf bags.

Now usually with a plethora of websites right before you, you tend to click on the first link in the result page. That is the most common impulse. Websites which rank low and appear in the twelfth or thirteenth page in the search engine, they are unlikely to get any user to visit their site. So of course, being a website owner, you would want your website to come right at the top of the first page or at least somewhere in the first page.

This is exactly what search engine optimization helps you achieve. The search engines primarily keep hunting for one thing in a webpage, the keywords. It is these keywords that act as a gateway to your site because people can find your site by typing these keywords in search engines. Hence, selecting and incorporating the right keywords in the right amount is extremely important. For this, you first need to decide on the keywords that you think web-users would type to get to your site, the ones you are going to integrate in the body of your website.

Know your site well. What is your site all about? If it is a site on sports, keywords can be words like "games", "play", "player", "sports goods", "sports clubs", "sports news", "matches" and many more. It is very important to choose good keywords, keywords that are mostly typed in search engines. However, it is always wise to choose simple keywords which have minimum or zero chances of being misspelled. Now once you have decided on the keywords for your website, you are one step up towards optimizing your site for search engine ranking.

But even that would not suffice and assure you a good search engine position. Identifying the right keywords for your site is a great start, but there still remains a lot to be done. Of course you want all your chosen keywords and all other relevant keywords to appear on the site. Well, that is fine as long as you know how to go about it and what the search engines want. It is often hard to please the search engines, for these are too clever and keep looking for very specific aspects in a webpage.

The keywords must always feature within the body, text of a website. But you should not just keep repeating the same keywords over and over again. Filling up pages with excessive unnecessary keywords is considered an unjust effort by search engines and the value of your website crumbles automatically. In this, chances of getting a high listing are nil. For high ranking, your website must have lots of content and relevant text.

 

 

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